(Remote)
Liftoff is an innovative digital fundraising and communications firm. Our clients are statewide and local political campaigns, advocacy organizations, non-profits, and changemakers working to advance Democratic priorities.
Job Overview:
Liftoff Campaigns is hiring an Associate Vice President, Digital Advertising to serve as a key member of our team. The Associate Vice President plays a critical role in the media planning and execution process at Liftoff. In a typical day, you may coach staff on the ins and outs of a buying platform in the morning, hear a pitch from an advertising vendor around lunch time, and traffic ads and build a media plan before logging off. Our ideal candidate is a self-starter who loves building creative ad campaigns from scratch and working in a fast-paced and exciting team-based agency.
Responsibilities:
- Build and execute direct response and persuasion campaigns across search, social media, display, programmatic, and CTV. Assist in ongoing development of reporting and analytics.
- Build and maintain relationships with advertisers, vendors, data providers, and other external partners in service of crafting and deploying strategic media plans.
- Help scale our digital advertising team’s capabilities by mentoring ads staff, educating teams across the company, sharing information, and fostering a culture of continuous learning.
- Serve as a strategic leader for key client accounts, developing data-driven ad strategies, presenting performance results, and ensuring campaigns meet or exceed goals through aggressive optimization.
- Stay ahead of the curve when it comes to industry trends, patterns, and offerings and refine and shape our products accordingly.
- Collaborate across the digital advertising team, account teams, creative shop, and data team to deliver stellar results.
- Additional duties as assigned.
Qualifications:
- Passion for mission-driven work and progressive causes, including candidate, advocacy, or nonprofit campaigns
- At least 6 years of experience in paid media, advertising operations, or paid social media optimization
- Proven success in full-funnel digital advertising, including top-of-funnel tactics that drive direct response and persuasion goals
- Experience building and executing project plans to achieve fundraising and persuasion objectives
- Proficiency with major advertising platforms, including Meta Ads Manager, Google Ads, Yahoo DSP, and others
- Experience with major DSPs such as The Trade Desk, Google Marketing Platform, Centro Basis,, or similar platforms
- Experience working in an agency environment; experience with nonprofits or political/issue campaigns preferred
- Strong understanding of lead performance tracking and client budget development
- Excellent quantitative reasoning skills and ability to apply data to strategic decisions
- Ability to manage multiple projects in a fast-paced, deadline-driven environment
Salary and Benefits:
The salary range for this position is $95,000-$120,000
We also offer a generous benefits package:
- Unlimited Vacation Policy
- Federal holidays off (11-12 total days, Indigenous Peoples Day in off-cycle years)
- Employer-paid health, dental, and vision insurance
- Flexible work schedules and the option to work remotely anywhere within the United States and its territories with broadband internet
- 401k benefits with match after six months of employment
Closing Date of Position, How to Apply:
As soon as possible. The position will remain open until filled.
To apply, please submit a cover letter, resume, and creative portfolio including both static and motion graphics work, to [email protected]. Please put your name and “Associate Vice President, Digital Advertising” in the subject line.
Our Hiring Process:
We aim to be transparent and efficient in our hiring process. Each question you will be asked throughout our hiring process ties directly back to one of the skills and experiences listed above. In each interview, you will be asked to provide examples of these skills and experiences or how you would draw on your experience to handle a scenario commonly found at Liftoff. Our typical hiring process includes:
1) First Round Interview
2) Skills Assessment
3) Video Interview(s)
4) Reference Check
Depending on logistics and scheduling, our hiring process generally takes about 4-5 weeks from phone interview to a job offer. We let candidates know after each step in the process, once we’ve made a decision, whether they are moving forward to the next stage or not, so candidates know the status of their application. We are only able to reach out to those that will be moving into the interview stage.
Liftoff is an equal opportunity employer and all applicants will be considered. We work to center our values and those of our clients in all aspects of our work, so our culture, clientele, policies, and practices are reflective and affirming of people — inclusive of their race, ethnicity, gender, sexual orientation, gender identity, religion, national origin, disability, veteran status, immigration status, citizenship status, and so much more. We strongly encourage folks from underrepresented backgrounds to apply.